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Developing a Case For Support: For both the head and heart of a donor

  • Chatham -Kent United Way 425 McNaughton Ave W Chatham, Ontario Canada (map)

In a competitive market, donors and others whose support you need are bombarded with competing demands, appeals and ideas. How do you gain a hearing for your organization? Under pressure to perform, we search for clever slogans, marketing ideas and the next “ice bucket challenge.” But the most strategic communications tool for charitable and not-for-profit organizations is the Case for Support. Read More

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